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You've probably heard of carbon fiber, but forged?

A few years ago, Lamborghini started looking into how they could make their already-super-fast cars even faster. There are essentially only two ways to make a sports car faster—making a more efficient, more powerful engine or making the car lighter. Seeing as their engines are already about as good as it gets, they turned their attention to the latter issue. Enter carbon fiber. Super strong and unbelievably lightweight, carbon fiber was just the material for the job, but the typical woven sheets could only make a limited number of shapes. To fix that problem, Lamborghini developed a process that allowed 3-dimensional shapes to be forged; the new process not only allowed for more flexibility in part production, but also replaced the standard weave pattern. And fortunately the process can be used for more than car parts. 

Like the folks at Lamborghini, when we started looking a material to develop a better ring we wanted something strong and light, and just like a luxury sports car, we knew it needed to be beautiful. So we got to work finding a way to adapt the forged carbon method to ring production. And while our products won't set you back nearly as much as an Italian sports car, we think they're just as beautiful.